How Artificial Intelligence (AI) Will Change the Student Recruitment Game
Times are changing. Whereas once it was insisted that the only way to deliver personalised messaging to a target audience was to have a human sit behind a screen and respond to queries themselves, advancements in technology have meant that rote tasks no longer require the constant supervision of a human agent.
Techopedia defines Artificial Intelligence (AI) as an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Through combining large amounts of data using complex algorithms, AI can source patterns and automate responses that satisfy the user’s needs.
Problems Student Recruitment Teams Are Facing
Working in higher education is incredibly labour-intensive; with Gen-Z students demanding instant responses much more than their predecessors, recruitment teams always need to be on-the-ball to avoid the risk of losing leads.
The major problem that marketing and recruitment teams face is dealing with the rote activity of responding to similar queries and constantly collecting and inputting data into their database. It’s repetitive, it’s boring, and quite honestly, a waste of time and talent.
Where senior faculty could be devoting their time to nurturing students further along the enrolment process, they are often dogged down with administrative tasks that although require small effort, take up a lot of time.
Benefits of AI
As listed by Learning House in “Artificial Intelligence in Higher Education”, AI is:
- Responsive: AI can engage in interactions from humans or other machines, interpreting meaning and formulating an appropriate response.
- Decisive: AI can interpret supplied information and take appropriate action to achieve its mandated goals.
- Adaptive: AI can internalize new information and adjust its behaviours accordingly to maximise its effectiveness.
- Independent: AI can conduct most of its decision-making process without the need for human input.
Using AI Chatbots to Answer FAQs
Choosing the right university is a daunting task for any student as they want to ensure that they select the place that will cater to their personal wants and needs. Generic information found on university websites is not always enough to satisfy prospects’ curiosity and so they will reach out for answers themselves, most often through email.
On the student’s side, reaching out can become tiresome if universities are slow to respond which may cause them to lose interest. On the institutional side, answering these questions daily is time consuming.
With chatbots, universities can employ AI to gather data about FAQs so that when prospective students ask a question, they can receive a response immediately, alleviating the burden on recruitment staff.
Using AI to Assist Organising Schedules
When you work in an international market, time doesn’t adapt to work with you; you have to adapt to work with time.
As international students fit within different time zones, it’s easy for universities to accidently miss their calls out of work hours. This poses a problem for universities as they are unable to provide a satisfactory student enrolment experience for their prospective students and students feel like they have been left in the dark.
To solve a problem similar to what universities face, Google has developed Google Duplex, an AI that makes outgoing calls in a realistic human voice to perform low-level tasks such as booking hair appointments.
There is potential for the use of a similar system which integrates AI to be used as a first-level response to prospective students. AI could rely on its log of patterned user behaviour to provide an automated response to satisfy a prospect’s query 24/7.
Additionally, AI could schedule a follow-up call between a live professional and a student if a student requires additional attention.
Again, this relieves enrolment teams of the pressure to attend to every enquiry, allowing them to focus on nurturing warm leads.
At Proodle Solutions, we understand the dilemma universities face when it comes to balancing the workload of responding to hundreds of queries from prospective students and nurturing leads further down the enrolment process.
Our dynamic mobile app allows marketing and recruitment teams to focus on more demanding tasks whilst our state-of-the-art chatbot system handles queries swiftly and with precision, meaning there is one less stress to worry about.
If you would like to know more about how Proodle can digitally influence your international recruitment efforts, email us at [email protected] or give us a call on +447776557159