There’s no doubt that marketing and communication teams in universities know their target market well, but with 24/7 access to online connections providing new challenges and opportunities, do they know their target market as well as they could? According to ThoughtSpot, while schools may embrace a more digital future, adoption of analytics technologies remains low. Compared to the industry average of 22%, adoption of business intelligence solutions remains stuck at 3-5% across higher education institutions. Having access to the right customer insights is key to building strong relationships with target markets; without this, it is difficult to maximise potential student engagement.
To guarantee that relationships with consumers is strong, universities need to ensure that students have a smooth user experience when comes to navigating their apps to keep them interested. Subsequently, the importance of app administrators should not be underestimated; they are integral in installing, updating, tuning and diagnosing apps, maintaining the high standard of professionalism that universities wish to present.
With mobile applications, the possibilities are endless for administration teams to work with data to maximise the level of engagement that universities have with prospective students. Here are just several ways in which app configuration can help universities reach their enrolment goals.
With mobile apps, administrators can easily manage what type of content academic professionals would like to share with prospective students, keeping them updated at all times. For example, course content, course requirements and eligibility scores can be presented in a dynamic format which universities believe would best appeal to their target market. App administrators can create, edit and publish both sophisticated and straightforward assets all from a single SAAS environment.
Without a consistent brand, an institution’s name will fade away into the ocean of universities also fighting for the same attention of prospective students. Effective administration of app services allows universities to manage branded assets such as logos, splash pages and colour schemes so that students are always reminded of the institution’s identity and what they stand for.
With personalised apps, students can customise their profiles so that they can publicise their interests, grades, hobbies etc. University app administrators can group users, add tags to specific users, identify key attributes and churns to decide who best fits their eligibility criteria and focus on students they believe are likely to convert.
Push Notification Services
Sometimes a little nudge is all that is needed to lead your target audience to the right direction. Marketing and communications teams can deliver rich interactive content to create valuable opportunities to remind prospective students to consider exploring what that institution has to offer through links to other app features, web pages, images and videos.
Data Analysis to Track Leads
Unified app and web analytics can provide a comprehensive picture of usage and impact on prospective students, helping to track the return on a university’s investment in chasing leads. Analytics pulls together the data from disparate locations and helps the user to make sense of it to establish plans of action. With the right tools, app administrators can view lead reports to track with their CRM and identify key attributes and churns in user behaviour to help meet enrolment goals.
Evidently, universities can capitalise on the data they already have to enhance their relationships with prospective students, but this can only be achieved with the right tools.
At Proodle, we understand the challenges faced by Higher Education marketing and communications teams to attract students, which is why we have developed a state-of-the-art mobile application that allows universities to manage their analytics efficiently from our Admin Suite. Take your marketing personalisation to the next level as we give you the likelihood of conversion for each prospect, allowing you to focus on the leads that matter the most to your institution.
If you would like to know more about how Proodle can digitally influence your international recruitment efforts, email us at [email protected] or give us a call on +447776557159