QS research reveals online sources are the first port of call for prospective students
As we move further into the technological age, universities must adapt to the rising tide of online channels to enhance their connectivity with prospective students.
In a new report from QS Enrolment Solutions, their survey – which liaised with over 75,000 prospective students from 191 different countries – found that online sources tend to be the first and only port of call for many prospective students when searching for information.
In addition, social media is being used increasingly throughout the enquiry and application process and prospects are visiting a wider number of platforms than ever before.
The most valuable sources of information for students
The survey asked participants which five sources of information they found most useful when researching a university. This is what they found:
Source: QS Enrolment Solutions
Evidently, it is imperative that universities optimise their websites to ensure that they are easy to use and information is readily available.
What is particularly interesting is that only 14% of respondents listed agents as one of their primary information tools when researching universities. Traditionally, agents have maintained strong relationships with institutions in helping them drive their international recruitment efforts. For students, they have offered a gateway to accessing university information tailored to them and have offered support with visa and scholarship applications.
However, with the top five sources of information all being available online, it is clear to see why students are beginning to retreat from traditional methods.
Prospects want to be in control of their enrolment decisions, taking it upon themselves to research what is right for them.
The role of social media
The QS report also highlights an increasing reliance on social media as an avenue for information gathering by prospective students.
Source: QS Enrolment Solutions
The growing pervasiveness of social media directly indicates an increased demand in instant and tailored communication. What was once an informal platform for social activity has become a stage for professional liaison between institutions and students, and so, universities must be prepared to retrack from traditional communication methods if they are to secure the interests of prospects.
If you would like to know more about how Proodle can digitally influence your international recruitment efforts, email us at [email protected] or give us a call on +447776557159