Proodle was born out of a problem that that I, and most of my peers, had encountered as international students trying to apply to universities abroad.

Like most international students , I applied through an agent who promised a quick and easy enrolment process, putting my best interests first. In reality, I was kept in the dark for most of the time; they didn’t connect me to the right universities, communication was slow and the information I received was too generic for me to differentiate between my options.

Universities  talked straight to the agent instead of me, and I often got important emails at the very last minute. It’s fair to say that my enrolment process was quite a daunting experience. When I eventually enrolled in a university in the UK, the depth of the issue really became clear to me. During one of my modules, I was tasked with choosing an existing managerial problem and finding a SAAS solution for it. With a cohort of 21 nationalities on my course who had the same unpleasant experience that I did, I began to research into why this issue existed.


However, when I investigated the student’s side of the problem, I uncovered the universities’ side too. Institutions face a variety of barriers themselves such as using impersonalised enrolment platforms to advertise what they offer and being connected to thousands of students on their social media platforms but having no tailored messaging format.

So, I thought, why not change the game? Give the power to the students, and in turn, power the universities’ recruitment teams from that. Give universities the right technology and fix the problem. With strong networks back in India and growing team of international students in the UK who shared the same vision as mine, Proodle Solutions was launched in 2017.

Thanks to the support of the University of Nottingham’s Ingenuity Lab  , who recognised our tenacity and enthusiasm to develop a solution to enhance the student recruitment journey, we have developed a state-of-the-art mobile app to connect students and universities in the most personal way possible, all through the devices that the current generation love and cannot live without.